Rolls-Royce will show prospective buyers its new SUV in "closed-room" events starting this summer because automaker prepares to affix Bentley and Lamborghini during the newest ultraluxury segment.
The SUV, codenamed Cullinan, has been testing on Germany’s Nuerburgring track. Engineers are finalizing the handling of an car that Rolls-Royce promises will likely be "effortless to drive a car everywhere."
The Cullinan is expected to push Rolls-Royce's annual vehicle sales past 5,000 yearly. The provider sold 4,011 cars in 2016, its second-best result, but last year sales dropped 16 percent to three,362.
The SUV may be the second model to get built on Rolls-Royce’s bespoke aluminum platform, pursuing the new Phantom.
The platform is different to the brand, a vital point for patrons, CEO Torsten Mueller-Oetvos said a year ago within the Phantom's launch. “And also a using mass-manufactured body shells. That limits what can be done about the design side, and this undermines exclusivity massively,” he was quoted saying.
Rolls-Royce Cullinan sneaks out in teaser images
The second ages of the SUVs is upon us, and lest we forget that Rolls-Royce will debut a land crusher , the Anglo-German automaker has released images with the upcoming Cullinan, its …
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Gallery: Rolls-Royce Phantom VIII
Rolls-Royce customers are not looking a camouflaged Audi Q7, he explained, mentioning the Bentley Bentayga, which uses a Volkswagen Group platform shared with the Q7 and Lamborghini Urus, to name a few.
The Rolls-Royce SUV is required to implement the exact same twin-turbocharged V-12 engine when the Phantom sedan, which produces 563hp.
Rolls-Royce is expected to unveil the SUV in late summer. Sales will start at the end of year with deliveries starting in 2019.
The company has avoided calling Project Cullinan a crossover or SUV, describing getting an "all-terrain, high-sided vehicle."
"Rolls-Royce can have new SUV at 'closed-room' events" originally appeared in Automotive News on 1/24/2018